Hoberg’s History

1880’s to 1920’s

history-1

Gustav and Mathilda Hoberg homesteaded the Hoberg’s property in 1885 and lived there with their 5 children. The hotel business was started a few years later when travelers would reach the Hoberg ranch, stop over to rest their horses, and enjoy a bountiful home-cooked meal. The Hoberg’s reputation for hospitality spread, and more and more people came to visit. Eventually, they came to vacation. Rumor has it that the famous gentleman stagecoach robber, Black Bart, knew the Hoberg family and was a regular visitor.

By 1888, millionaires and movie stars were frequenting Hoberg’s, including the infamous actress and royal paramour Lillie Langtry. In the 1920s, Luther Burbank, the famous American botanist, also was a frequent guest.

 

1930’s to 1940’s

history-2In the 1930s and 1940s, Hoberg’s continued to draw an assortment of big names and celebrities. Clark Gable vacationed there, as did members of the San Francisco 49ers and San Francisco Seals.  In 1940, an airport was built nearby to accommodate guests from around the world.  The resort featured a bowling alley, tennis courts, swimming pools, the Pine Bowl, an outdoor dance floor, and a dining hall that could accommodate up to 1,000 guests for dinner.

During the World War II era, Hoberg’s Resort became world famous, and guests included everyone from politicians, musicians, wealthy businessmen and famous scientists to artists and musicians.  Sitting California governors vacationed there, staying in a governor’s mansion that was built on the property.

1950′s to 1970′s

history-3In 1950, Hoberg’s became Northern California’s largest privately owned resort. At its height, the Hoberg’s Resort hosted more than 1,000 guests per night. Entertainers like Tommy Dorsey, Xavier Cugat and Merv Griffin came to play there. The staff grew to include 30 waitresses, 15 maids, 10 bartenders, a 12-piece orchestra, a staff of 20 in the coffee shop, a swimming instructor, a physician in residence, a barber, hairdressers and staff for a general store.

 

 

1970′s to 2000′s

history-4history-timeIn 1971, Hoberg’s was purchased by the Maharishi Mahesh Yogi, the man who, together with the Beatles, popularized transcendental meditation.

 

The resort was then closed to the public and became a Center for the Science of Creative Intelligence, a retreat for the practice of meditation.
Many posters and publications from the days of the Maharishi still remain at the property.

 

Hoberg’s Today

history-5In 2008, the Maharishi passed away and his estate put the Hoberg’s property up for sale. New ownership has purchased the property with the goal of restoring Hoberg’s to its former glory as one of the premier vacation destinations in California. Now in 2014, a brand new ownership team plans to bring back Hoberg’s legendary hospitality, restore many of the resort’s classic features and introduce some new amenities, like hot springs, a full-service fitness center, a wellness spa, and a full calendar of special events and entertainment.

Whether you’re revisiting a favorite place from your past, or discovering Hoberg’s for the first time, you’ll be glad you chose Hoberg’s Resort & Spa for your vacation retreat, private or corporate event.